If you live in a suburban neighborhood, you’re familiar with those little paper door hangers that get left on your front doorknob about a special at Pizza Hut or a deal on windows from a window manufacturer. You need to be like Pizza Hut! Well, not exactly but you do need “Realtor Door Hangers”.
They can be annoying (at least they are to me unless it’s pizza) but it’s a numbers game like every other marketing weapon. A certain number of people will need/want that particular service and they’ll respond to the ad/door hanger.
The best thing about “Realtor Door Hangers” is that you can target the neighborhood you want. If you specialize in “Glendale“, for example, and you specify that on your marketing piece (Realtor Door Hanger), you’ll be targeting your audience as much as you possibly can. Marketing is all about getting a targeted list of prospects and you can do that with door hangers. It makes even more sense as a Realtor or agent because you specialize in a certain geographic area, of course.
By the way, you might be terrified to walk up to someone’s house and put a “Realtor Door Hanger” on the knob. It’s ok. An alternative is to hire your teenager or a college kid to do it for you. Pay them per hanger and save yourself the agony. Or you could offer them a referral fee for any deal you close as a result of the door hangers they hand out. That’ll really kick them in the pants to put those puppies on every doorknob they can find. Plus, it’ll force you to track your marketing, which is a necessity.
Of course, the upside to doing it yourself is that you’ll get to know the neighborhood better and you’ll probably strike up some conversations with folks who either come to the door or are outside. It’s all about building relationships and this is a great way to do it.
One word of caution though: be discriminating about which neighborhoods you hang these “Realtor Door Hangers” in. If the area is not so good, skip it. It’s not worth getting shot or mugged.
Plus, if you’re trying to get listings, you want homes that’ll potentially sell quickly; not the crack house that people won’t walk by. Stick with the nice, suburban areas where your safety isn’t in danger. That way I won’t have to worry about you.
So the first thing you need is an attention grabbing “Realtor Door Hanger”, of course. Check out DoorHangers.com for the most inexpensive and professional looking options. Put some color into it and make it pop and make sure you brush up on your copywriting skills; you’ll need some killer sales copy to pull a high response rate.
Once you have your door hanger printed and in-hand, it’s easy. Just walk around your selected neighborhoods and hang them up. Simple. Again, it’s all a numbers game. The more you hang up, the more traffic you’ll send to your website or phone.
If you really want to increase the success of your door hangers, go back and hang them up once a month or so. Statistically, it takes a consumer 7 times before they become familiar with your brand. Repetition is the key.
Even if your marketing piece stinks, if you get it in front of the consumer enough times, you’ll see results. It’s worth the time and effort to continue hanging these door hangers up month after month, or whatever timeframe you choose. You’ll reap the rewards in the long run, trust me.
One final thought, don’t go flimsy and cheap with these door hangers. Don’t print off some black and white copies from your computer and cut holes in them to hang over the door knob. What are people going to think about you and your brand? Is that portraying the image you want to convey? Of course not. So spend a couple bucks and get them done right.
Have them professionally printed and make them reflect the image you want to convey about your brand. Don’t skimp on this. It’s very important.
But of course, you don’t want to break the bank either. There are a few solid, low-cost door hanger designers and printers out there. Take a look around and get started!